Edvin Ingman
Edvin Ingman
Photography, Films, Design & Architecture

Creating the brand for I'm Blue

A blueberry soda from Arctic wild blueberries.

It has been a pleasure to work with the team of I'm Blue to achieve a brand for their unique product with taste like no other soda. Ingredients from pure, wild Arctic nature combined with elegant, modern design make I'm Blue stand out in their league. I believe the things Joosua Kuusela and I made represent not only the product but also our beautiful country.

- Edvin Ingman, 7/2016

Creating dreams.

For the whole I'm Blue team, the success of their company has been amazing. The things they have achieved in one year of being entrepreneurs are astonishing. The whole team started their business on their second year of high school. We started building the brand with core values of Finnish design, purity and excellence. All of them support each other but add so much to the whole individually. The result was a playful and young, but still elegant brand.


Me and Joosua Kuusela achieved the brand image by creating an exhibition area, brochures, business cards, logo, web design, visual look and target audience. Contact for more information.